Meet growing demand for responsible travel with strategies grounded in animal welfare, sustainability, and meaningful visitor experiences built for long-term positive impact.
Animal Tourism Audits & Action Plans
Tourism organizations seek to understand how their operations impact animals, from policies and partnerships to visitor experiences and supply chains. Ours audits provide a clear, practical roadmap to improve animal welfare, reduce risks, and align with global standards while strengthening your overall strategy.
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We offer comprehensive audits to help government, destinations, tourism boards, and travel operators understand and improve their impact on animals. Our audits take a holistic view of how animals intersect with tourism across your ecosystem. We assess policies, partnerships, visitor experiences, and on-the-ground practices to identify where animal welfare risks exist - and where opportunities for leadership are emerging. This includes reviewing excursions and attractions, supply chains, vendor relationships, marketing materials, and alignment with global best practices in animal welfare and protection.
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Clear, prioritized recommendations based on risk and impact
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Immediate actions you can take, as well as longer-term structural shifts
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Guidance on phasing out harmful practices and introducing animal-friendly alternatives
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Staff training and capacity-building recommendations
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Metrics and indicators to track progress and demonstrate impact over time
Services for Tourism Sectors
© Clément Brun/Rissa Citizen Science
Research
Conduct targeted research analyzing tourism impacts on animals, identifying risks, opportunities, trends, and evolving traveler expectations around welfare.
Product Development
Create ethical tourism products, refining experiences, replacing harmful practices, and design engaging, animal-friendly offerings aligned with traveler expectations.
Storytelling, Interpretation & Marketing
Align storytelling, interpretation, and marketing with animal welfare principles, creating messaging that fosters respect, empathy, and responsible visitor engagement.
Crisis Management
Ameliorate crisis though clear communication, stakeholder engagement, and corrective action to address animal welfare issues and rebuild trust.
Trainings
Attend our webinars on key animal tourism topics. Find a full schedule here and please join us for one that fit your needs.
© Getty Images
Address overtourism by reshaping visitor behavior, identifying pressure points, and guiding demand toward responsible, animal-friendly experiences that reduce harm, protect habitats, and create a more balanced tourism model.
Overtourism & Visitor Behavior Change
Services for Animal NGOs
Animals are deeply embedded in tourism, and with the industry’s vast economic power shaping how they are treated, animal protection organizations have a critical opportunity to leverage. Our work with animal protection NGOs complements our focus on changing tourism industry policy and practice. Below are a few ways we can support your mission.
Optimizing Tourism Partnerships
Build strategic partnerships with various tourism sectors to amplify your advocacy impact, connecting your goals to high-opportunity areas for meaningful change.
Research
Investigate visitor demand for high-welfare and animal-absent experiences, from culinary to educational. Provide clear frameworks and practical tools to monitor and demonstrate impact across visitor markets.
Experience, Itinerary, & Tour Design
Create high-welfare and animal-absent tourism experiences as compelling alternatives to exploitation by designing itineraries that shift behavior.
Storytelling, Marketing & Communications
Strengthen advocacy campaigns by crafting narratives that link individual animal stories to the desired behavior change of the traveling public.
